It is our pleasure to introduce The Roster to the shelves of La Quaintrelle!
The Roster was designed as a single launch campaign in 2016, that set out to break the boundaries of what media defines as "beautiful". Partnering with The BeaYOUtiful Organisation, and influencers across Canada, a clothing campaign was created to disrupt the social borders of beauty, and instead, uplift women and men through a brand statement. A year later, the success of the campaign launched The Roster into a full clothing line with simplistic designs featured seasonally. In wearing the product, they (and we) hope that you embrace your perfections and flaws that make you unique. YOU represent the shirt, in any shape and form, that expresses an individualistic complexion of beauty.
The Roster was inspired by BeaYOUtiful, a not for profit organization that empowers young girls to build confidence and discover inner-beauty. Providing school programs across greater Vancouver, BeaYOUtiful aims to broaden the perspective of beauty for future generations, in hopes that they acknowledge the significance of self-love, their identity not defined by social standards.
The Roster believes both men and women play an essential role in challenging the beautification standards set today in society. The campaign has gathered influencers throughout the city of Vancouver, those that impact masses of people across all ages and demographics, to provide a positive message on their platform.
The Roster pairs so lovely with our idea of what it is to be a La Quaintrelle, and we're so happy to welcome them to our LQ family!