We are happy to welcome East End Press to the shop! East End Press is based in Glasgow's east end neighbourhood, and is tied together with many moving parts in Jaipur, India. Their items are rich with colour and life, and we love their story.
Have you ever wondered how some products come to life? How one painting or sketch turns into textiles, and how it can be done in an ethically and socially-responsible way? Ellie shares the process behind East End Press, which began with an idea in her head and is now an evolved international team reaching customers all over the world.
As an artist, Ellie had many designs in her portfolio, but she wanted to expand her offerings beyond what she could do herself on paper, and needed print-makers to transform her designs into high-quality tactile products. She traveled to India, and after a few tuk-tuk rides and chats with the locals, she met Amal and Nikhil. Their relationship blossomed, and soon, with new connections in the Indian fair-trade textile industry, her dream products came to life.
How it works: Once Ellie creates her designs, they are then shipped off to Jaipur. There, a team mixes and matches colours and uses large silkscreens to create prints with several colour layers. All products are made with 100% recycled content from pulped down cotton waste that is collected from India’s textile industry. For her stationery products, once the paper shapes are cut, they are sent to the stitching unit (a mostly-female team that receives equal pay to their male colleagues!). Finally, every single item is packaged by hand.
So much thought, care, and time goes into any small-produced item. Thanks to Ellie for sharing the love and process behind hers. These are one person's dreams we hold in our hands. How special is that.
Now in the shop: Handmade fabric pouches, cat and dog mask greeting cards, hummingbird, peony and salmon greeting cards, and blue bird and Easter egg wooden ornaments.